Alispec

Creation of a visual identity for Alispec, a Brazilian brand with over three generations of history in producing solutions for baked goods and desserts.

“A good memory doesn’t fade; it spreads.” To create is to share what leaves a lasting impression. It is to transform recipes into affection, technique into gesture, and the daily routine of the kitchen into memories that stand the test of time. Alispec’s identity stems from this perspective: spreading memories through the act of making, the touch, and the movement of those who create with their hands.

Based on the Brand Platform developed by Interbrand, we translated Alispec’s positioning—a grand kitchen of memories—into a vibrant, dynamic, and generous visual system. The table emerges as a blank canvas and starting point, where ingredients are spread out, recipes take shape, and the mess is part of the process. The movement of the hands, the repetition of the gesture, and the fluidity of the topping inspire graphics, illustrations, and compositions that reflect the intense and passionate daily life of those who make life sweeter.

The logo is based on modern typography, with a sweet and creamy touch on the initial “A.” The color palette is anchored in blue, a symbol of the brand’s tradition, reinterpreted in a more vibrant and contemporary way. Graphics and illustrations reinforce the creaminess and generosity of the products, creating a fun, curious, and affectionate identity that invites us to spread, create, and make history together.